HTC was there at the beginning, producing some of the first Android handsets, the first Nexus handset, and launching the first handset that really added refinement to Google's new mobile operating system.
It's a company that's known for two things: design and its Sense user interface that is layered over the top of Android. The company hit it big, moving from making phones for other people into a global mobile brand.
That meteoric rise was followed by fall, bringing us to today's position where HTC stands as a warning to ambitious rising stars: the tide can turn quickly and when it does, the fall will be a hard one.
But along the way, HTC has delivered some outstanding handsets.
HTC Magic
Google Nexus One
And Many others ...
Where next for HTC?
Where next for HTC?
With a pedigree that’s as old as Android itself, HTC certainly understands smartphone design but the combination of poor strategy and ever-increasing competition from Samsung and Apple, means HTC is no longer the giant it once was. The HTC 10 certainly has enough to compete against other flagships but whether it’s enough for HTC, remains to be seen.
What design will HTC adopt going forward? What does the future hold for the Taiwanese company that’s been around from the very beginning of Android? Can HTC rediscover its old magic to inspire millions of customers to buy its phones? All of this and more will be answered in the months and years to come.
